Technology can improve real estate sales leads

This is an article we wrote for the Boston area's Mass High Tech: The Journal of New England Technology published on Friday November 23, 2007. http://masshightech.bizjournals.com/masshightech/stories/2007/11/26/focus2.html

Two years ago I was one of more than 26,000 people attending the Realtors Conference and Expo in San Francisco. Most attendees were residential resale agents and brokers, and I was overwhelmed by the number of technology vendors exhibiting. Each had something that would help them market and sell homes faster. By comparison, conferences for the related home furnishings market, in which my company operates, typically have only a couple dozen technology vendors. At these large home furnishings industry conventions, 80,000 people attend and few visit the technology exhibits.