LDB Interior Textiles talk about the benefits of the Icovia Rug Planner

This is an excerpt from the January 2008 issue under the S.M.A.R.T. Report titled Stepping It Up! By Candace Sheppard which you can read here: http://www.ldbinteriortextiles.com/

"Room design and decorating involves a lot of imagination and creativity," says Joëlle Sarette, marketing coordinator for CompanyC. "[Our] room planner helps to take abstract ideas and turn them into something more tangible. This enables both consumers and retailers to better communicate their visions."

Partnered with Icovia, an online room planner provider, the planner is accessed via Internet from the manufacturer/retailer site—either at home or at a local dealer's store—and helps to improve the purchasing experience. The interactive environment allows the consumer to make sound decisions about the rug set in various environments. They can save their room plans, share it with friends via email and tweak it before a final decision is made.