This Icovia Space Planner Business Edition is a powerful lead generation and sales support tool for retailers and manufacturers. But it will only produce results if customers know about it. Here are some general tips for making customers and prospects know about this powerful tool and what you can do with the qualified leads that icovia will produce once things get rolling.
1. Promote Your Icovia Space Planner
There's a direct correlation between the extent to which businesses promote their Icovia Space Planner and the number of new leads that they register each month.
Direct browsers to your Icovia Space Planner by placing animated banners, links and other promos throughout your website.
* Promote Icovia in a prominent spot on your home page.
* Make Icovia available throughout your site. Display promos and links prominently in all product category and product detail pages.
Promote your Icovia Space Planner through other channels.
* Use of existing print and broadcast advertising to promote your Icovia Space Planner.
* It helps to place your launch page in a directory that allows you to point customers to it easily; for example: www.yoursite.com/roomplanner
* Test a specific marketing campaign to drive traffic to your Icovia Space Planner. Find out first hand how your customers respond to the benefits of online space planning.
* Promote Icovia in your stores through displays and web-based kiosks.
* Make sure your sales associates and designers know about your Icovia Space Planner and are comfortable using it with customers and promoting it in your stores. Icovia is a great way for customers to stay in touch with sales associates after they leave your store.
2. Marketing to Your Registered Icovia Leads
Once you've started generating registered leads, develop a plan for staying in touch with these consumers. Use the Icovia Reporting Tool (http://www.reports.icovia.com) to export registered users and import them into a sales automation system like Salesforce.com (http://www.salesforce.com) and/or email marketing systems like Vertical Response (http://www.verticalresponse.com).
Send regular emails to registered users.
* Remind them of design and sales support resources that you provide, including emailing their plans to sales associates.
* Remind them of their registration and that this powerful design tool is available at no cost.
* Make them aware of features like email a plan, printing and changing icon names to reflect actual products in your store.
* Combine special product offers with content specific to using the Icovia Space Planner.
Use the Icovia Reporting Tool to segment registrants and send user-specific emails.
* Filter your search by "Last Plan Saved" and send promotional offers to users who have saved a plan in the last 30 days.
* Filter your search by "Last Plan Saved" further by sending personal emails to users who have registered or saved a plan in the last 5 days.
* You can even view specific recently-saved plans to offer design advice, proactive customer support or to inform them of specials related to products they've placed in their saved plans.
* If your planner has product catalog integration, use the "Most Popular Catalog Products" report and send promotional offers for most-frequently placed products or complimentary products.
There are industry standards regarding permission marketing that all marketers should be aware of. Use care when sending emails to prospective customers to ensure that you’re in compliance with regulations and avoid being blacklisted as a spammer. All emails should include the ability to opt-out, particular since Icovia registrations do not currently support opt-outs during registration. Disclose your company’s privacy policy and make it easy for customers to opt-out of future emails.
For more information about these issues visit the Email Sender and Provider Association (ESPA) at http://www.espcoalition.org/. You can download the ESPA Email Best Practices Guide by clicking in “Resources” section of the ESPA website.
For more information about Icovia, visit http://www.icovia.com.
We hope you’ve found this document helpful. Please visit our Blog (http://www.icovia.blogs.com) to provide feedback, post suggestions and share your experiences with us and other Icovia users.
Icovia Customer Support: http://www.icovia.com/customersupport.aspx
Notice: This document is provided as a courtesy to our customers. Icovia makes no warranty, express or implied, as to whether this document is correct, complete, up-to-date, or as to any other relative fact. Independent verification of the contents is essential.
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